No it's not the crisping drawer in the refrigerator, it's Rice Krispies. It's so wonderful and amazing we have to spell it with a "K". I haven't had Rice Krispies in years, mostly because I'm getting older and look for the higher fiber stuff now but I seem to remember that Snap, Crackle and Pop looked much different now than they do in this ad. As a matter of fact I suspect that after our 3 wayward elves left the Keebler factory in the tree and landed a contract for Rice Krispies, there was some plastic surgery going on here. I think I would too if I had a nose like a zucchini and ears you could fly away with. And what's with the crane loading the strawberries into the bowl? Is this some horrible Monsanto experiment gone wrong, strawberries the size of boulders. Maybe we're making breakfast for Paul Bunyan, who knows but this is certainly the battiest artwork in an ad that I've seen for awhile.
Rice Krispies is still around of course. I haven't given the ingredients a look lately to see what they put into it but I know before they were using high fructose corn syrup so I shied away from buying them. Actually I took a moment to peruse their website at www.ricekrispies.com and this is what I found:
Rice, sugar, contains 2% or less of salt, malt flavor. BHT added to packaging for freshness.
Vitamins and Minerals: Iron, vitamin C (ascorbic acid), vitamin E (alpha tocopherol acetate), niacinamide, vitamin A palmitate, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin B12, vitamin D.1
Well the vitamins and minerals are all chemical goop and pretty much worthless to your body, BHT on the other hand is Butylated Hydroxytolulene and is a rather dangerous substance to be putting in our bodies. Like all chemical compounds we put into the food, it has also been linked to cancer.2 Whatever the case is, if it's something they normally put into embalming fluid why on God's green Earth do I want to put it into my body? So unfortunately I'd have to say that the modern incarnation of Rice Krispies gets the Mr. Yuck Award.
1) Kellogg's Rice Krispies Nutritional Information
2) "What is BHT and Why You Should Avoid It"