Tuesday, July 10, 2012

The Pervy Sages Come Home to Roost

Between 2007 and 2010 I lived in Philippines, only leaving to work Summers in Alaska.  While there we borrowed the term pervy sage from the Naruto television series and applied it to any number of gross old foreigners who come to the Philippines to play around with the young (18-20 year old) girls.1  Now that I've laid that out you can understand the application of pervey sage to the men in the ad above, especially the one on the left who seems quite fascinated with Psyche's bared breasts. There's actually an interesting story as to how this particular artwork became the trademark of White Rock spring water.

Jiraiya, the original Pervy Sage
Back in the 1890's, White Rock was looking for a trademark image and they finally found in the piece above just titled "Psyche".  It was painted by Paul Thurmann, who was renowned for his pinup artwork in the time just proceeding when Gibson would introduce the Gibson Girl to the USA.  The piece of art was for sale at the Chicago World's Fair in 1893 and the owners of White Rock thought that the crystal clear spring that young Psyche is gazing into mirrored well the same waters in Waukesha, Wi where White Rock is bottled.  White Rock still uses the same artwork today although the image of Psyche has changed over the years and become taller and slimmer.2

1)  Jiraiya(Naruto) - Wikipedia
2) White Rocking - Images of Psyche


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