There's a word that almost puts me off the whole vintage recipe thing... Digestible. I suppose I am to infer from this that so much food back in the vintage era was indigestible as being digestible was such a selling point for so many products (Spry, Crisco and Heinz). They say a picture is worth a thousand words but the one on this ad says one... YUCK! I'm not quite sure if this is a tureen of baked beans or jelly beans because they appear to have been shellacked to a high gloss. Perhaps this picture was a candid shot because several of the beans have decided to go take a smoke break whilst the art dept fixes the pseudo butter vaguely bacon like squares arraigned on top of the beans.
Well at least Heinz baked beans came in 3 yummy(?) flavors, Tomato sauce with and w/o pork and boston style. Today we are most familiar with the boston baked beans as I haven't seen a can of tomato sauce baked beans since I lived in the Philippines.